Olympics a winner with corporates

Thousands of the UK’s most senior business people are planning corporate hospitality at the London 2012 Olympics, according to data by Continental Research. Statistics drawn from a poll of 500 business leaders would infer that 354,000 senior business people, from a cross-section of industries and locations in the UK, plan to attend the Games. More than half – 75,000 - of London businesses, and a quarter – 279,000 - outside the capital also intend visiting the event in 2012. The survey also found 81% of senior business people in London and 77% nationwide believe the Games will have a positive impact on East London. Continental Research director of public sector research Louise Stacey was surprised by the poll’s findings: "It really goes against what’s in the media; there’s a lot of doom and gloom in the papers, but when we ask businesses their viewpoint, they are really quite positive."

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