Agency announces formal merger

Agency Smyle Events and sister company Smyle Productions have announced plans to formally merge by the end of March. The companies have effectively traded as one for the past three years and will formally unite under the name Smyle before April. The companies combined turnover came in at £4m in 2006, up from £1.5m the previous year. According to Smyle events director Rick Stainton the united approach has enabled the company to successfully compete against established agencies that outsource production. “The partnership’s growth over the last few years has been fuelled by the market’s increasing recognition of a broker policy rife within the industry,” he said. “Smyle demonstrates a more streamlined delivery by adopting an open-book pricing system that avoids hidden mark-ups of key third party suppliers.” Currently the events side of the operation is based in St Albans and the production side in Newmarket. Stainton is now looking for new premises in the North London area in order to bring the two together by September.

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