Buckinghamshire-based agency Beetlenut has capped a storming six months with account wins for snack brand Wrigley’s and petrochemical giant Shell. The Wrigley’s work follows a two-way pitch and kicks off this week with a two-day event at Celtic Manor, in south Wales. The annual conference is for 350 of Wrigley’s UK sales force and will include an address by executive chairman William Wrigley Jr. Details for the planned Shell project are still under wraps, but it will take place in the second quarter of this year Beetlenut managing director Debbie Bragger confirmed. The two blue chips join a client roster that already includes ICI and Burger King, which the agency won in the second half of last year. Beetlenut created an event at Coventry City Football Club’s Ricoh Arena for 650 Burger King delegates last September and has so far completed three projects for ICI. Our financial year runs from June to May and so far things are looking fantastic, Bragger said. The industry has had a tough time in recent years, but hopefully we’re now seeing an upturn that’s set to continue.
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