Business behind Eurostar record

Eurostar enjoyed a bumper year in 2006 with record passenger numbers, and revenues passing the £500m mark for the first time. Sales rose by 11.7% from £463.8 million to £518.3 million, with the operator claiming it was poaching passengers from airlines. Some 7.85 million people travelled by Eurostar in 2006, up 5.4 % on 2005. Leisure traveller numbers rose by 4.5%, while the largest increase was in business travel sector, which grew by 17%, generating an 18% increase in business sales revenue. The company also cited the success of last year’s marketing campaigns as major sales drivers, with Eurostar’s partnership with the film release of the 'The Da Vinci Code', quoted as being “largely responsible for a 10.6% increase in international sales”. “I am delighted at the strong growth in the number of business travellers, who are discovering the punctuality and productivity advantages that Eurostar offers compared with the experience of flying,” said chief executive Richard Brown. “Many more travellers are being attracted by the environmental benefits of using high-speed rail instead of short-haul air.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.