Dublin targets association business

Dublin Convention Bureau is targeting the association market with its biggest-ever marketing drive to the sector. The move follows the appointment of association specialist Eiamear Dunne as business development manager last May and sees the bureau join forces with the Association of Irish Professional Conference Organisers (AIPCO) for a campaign based around exhibitions, as well as direct marketing and email campaigns. In addition to its usual attendance at Imex, EIBTM and ICCA events, Dublin will this year go to the Association World Congress in Brussels in February, take a joint stand with AIPCO at Euromembers in Brussels in April and also participate in Budapest’s Confec Red (February), Confec Blue in Cyprus (June) and Dublin’s Confec Green (September). “This is an integral element of our overall long-term strategy and we are thrilled that due to recent expansion and the partnership of AIPCO, we now have the resources to dedicate to this exciting market,” said Dublin Convention Bureau chief executive Jean Evans. Evans explained that she is in the process of purchasing a new database for the direct marketing and email push. The communications will go out to around 7,000 European association event planners at the end of January. “These will help build associations’ awareness of what Dublin has to offer, keep them abreast of relevant new developments and expansions, and illustrate how bringing their conference to the Irish capital will satisfy their organisation’s strategic objectives and their delegates’ educational and networking needs,” added Evans.

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