Red Lolly ‘net search’ pays off

Red Lolly will kick off the New Year with two celebratory events following new business wins in the pre-Christmas period. The Surrey-based events agency is organising a corporate hospitality party for 100 staff and clients of educational technology provider Douglas Stewart Edu in January. This is followed by a staff recognition event for 200 staff and clients of IT recruitment firm Consultant Technologies in February. Both events are being held on river boats, supplied by cruise companies Bateaux London and Thames Leisure. Red Lolly managing director Sharon Hall said the Consultant Technologies enquiry came through an internet keyword search campaign the company was running, while Douglas Stewart Edu’s event came about after an enquiry from its PR agency Nutmeg. “Internet search has been great for a small company like us because it is so difficult to know who you need to target in companies. Our client contacts vary from the managing director, through HR to IT departments. Search lets clients come to you.” The wins complement the January awards ceremony for 400 staff of the Volvo Truck & Bus company that the agency picked up recently.

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