Grass Roots acquires Swiss agency

The Grass Roots Group has gained a foothold in Switzerland by taking a majority shareholding in motivation and events company Spectrum Events AG. The announcement comes shortly after the publication of strong financial results in the year that it acquired Maritz’s European operation and US-based Bit Time. Based in the capital, Zurich, Spectrum’s strengths are in event management, full-service congresses, as well as a long-established inbound ground handling service. It also offers a VIP service and an event staffing arm. The current client portfolio has a strong focus on the pharmaceutical and IT sectors. Grass Roots chairman David Evans said: “Spectrum is an excellent business and fits very well with our existing portfolio of services which is seeing increasing demand on a global scale. We are excited to have one more excellent member in our group and a new base in Switzerland”. Managing Director of Spectrum, Daniel Tschudy was equally enthusiastic. “Joining Grass Roots is a win-win situation for both parties. Grass Roots already serves a number of internationally active Swiss companies and can now expand its network with a base in Zurich. And we can learn from its know-how and experience, introduce some of its services and products into our markets, and develop our offering globally”. Tschudy will remain on the governing board with day-to-day management responsibility passing to Volker Weber. Weber, who is managing director of Maritz in Germany, also part of The Grass Roots Group, was instrumental in developing the relationship with Spectrum. His management team in Switzerland will be completed by Doris Weber (corporate events), Edith Wieland (congress services) and Roberto Carrera (administration).

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