Agency set for January rebrand push

London-based venue finder and event agency C&B Exclusive is rebranding as Venuefind as it seeks to expand its business in 2007. The change will take place in early January, backed by a website relaunch and a marketing campaign. "When we started 14 years ago, we were mainly working on UK projects. Over the past five years, we have become more internationally focused to the point where 80% of our business is from overseas. Venuefind sums up what we do in a nutshell, and when clients are searching online they need to be able to find us easily," said C&B director Zari Islam. Islam added that as Venuefind the company would be looking to increase the amount of product launch events it handles, along with production and awards events. In an effort to retain the goodwill and brand equity C&B has built up since its inception in 1992, the firm is to launch a marketing offensive next month. This will involve an email blast across the C&B database and an evening event for agents at one of Venuefind’s partner hotels.

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