Auto circuit tackles 'bad boy' tag

Leicestershire automotive circuit Mallory Park is looking to address car racing’s tag as ‘the bad boy of corporate events’ by hosting a three-day event to help businesses (including itself) formulate environmental policies. Starting on April 19, the project follows research carried out by agency BDI Consultants for Mallory Park to assess various parts of its business, including advice on its environmental policies. “There is widespread recognition of corporate racing as being the bad boys of corporate events who need to clean up its act,” said BDI managing director Sue Langley, which is organising the event. “But it became clear that the demand for green education extended well beyond Mallory Park. There are businesses across the country that want to know how to address their environmental policies and how they effect their bottom-line.” BDI hopes to attract 2,000 delegates to the free sessions, with representatives from KPMG, Rolls Royce and Pepsico already confirmed. The speaker list and agenda will be finalised next month but currently includes representatives from the Institute of Directors, the Carbon Trust and IBM. Mallory Park general manager John Ward added: “Motor circuits are not the most obvious starting point towards becoming green, but we’re looking to lead the way towards improvement by reducing carbon emissions and using cleaner fuel. I want to show we are taking our environmental responsibilities seriously.”

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