Eventia's 1% CSR scheme hits buffers

Eventia’s plan to donate 1% of event budgets to CSR schemes is being rethought following a series of obstacles thrown up by potential charity partners. The industry body unveiled the 1% idea in July, with the aim of having it up and running by February’s Confex. The concept would see agencies that bought into the Eventia scheme ask for the donation at the ‘request for proposal’ stage, but Eventia has been so far frustrated in its bid to find a suitable charity. “We have approached several charities but have yet to find people with the kind of reporting mechanisms we need to show members how funds are being invested,” said Eventia executive director Izania Downie. “We have also found that some of the carbon-offsetting specialists have not only wanted donations but also a great deal of access to the corporate clients. This obviously adds a whole other level and we want our members to be able to encourage their clients, not dictate to them.” Eventia announced at this year’s C&IT-backed CSR lunch at EIBTM that it is now looking at community-based and environmental schemes that are already up and running in a bid to see how it can take its CSR policy forward. This has included meetings with the French events sector body Trade For Development, which selects six CSR projects each year for the sector to help fund. It is backed by both the trade associations and the French government. Downie told C&IT that along with Emma Bainbridge, director of events at BI and Eventia’s head of CSR she would be revisiting the idea in early January.

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