Brighton scheme bags first account win

Just four months since the launch of its ambassador programme in August, Visit Brighton has announced the scheme’s first account win. Dr Keith Perks, a principal lecturer at the University of Brighton played a crucial role in bringing the European Marketing Association’s 2007 conference to the city next May. Staged at the Brighton Centre, the event will attract 600 delegates and contribute an estimated £500,000-plus to the local economy. “This is a great win for the city – especially since the ambassador programme was launched less than six months ago,” said Visit Brighton client services manager Julia Gallagher. “It’s a great example of getting key people to use their influence to bring high value conferences to the city.” Perks added: “Hosting the EMAC conference is an important opportunity for the university. It gives us the opportunity to stage a prestigious conference and attract more academic conferences. The event is the leading marketing academic conference in Europe and Visit Brighton’s ambassador programme has been invaluable in assisting the team in its bid.” Brighton’s ambassador programme recruited members of the academic, medical and professional communities to help bring an additional £2m-worth of national and international association conference business to Brighton each year.

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