Monaco targets big groups

The Monaco Convention Bureau has unveiled plans to target the large groups market, after conceding that it has experienced a fall in business tourism since 2000. Although annual figures released at EIBTM showed hotel arrivals to Monaco increased overall by 18 per cent in 2005, head of tourism Michel Bouquier said that much of that figure was leisure-generated. Business tourism levels are 30 per cent down on six years ago, when the principality recorded 300,000 room nights from group business. Speaking to C&IT, Bouqier said: “Our leisure figures have contributed to a strong influx of visitors in 2005. But within the business tourism sector, we’ve struggled to attract the larger group sizes that gave us the record figures we experienced six years ago.” He attributed this to a trend in the industry for smaller group sizes, rather than the competitive edge of other destinations. “We know that the larger group business is still out there and are really looking to push that area,” he said. “One way is to look at emerging Asian markets such as Shanghai, where we opened an office in September. We´re also using trade shows to market our ´Monaco Meetings´ package, designed specifically for groups of more than 600.” Monaco has opened new hotels over the past two years, a factor that Bouquier believes will help to attract larger groups to the area. It has hosted Ernst & Young’s World Entrepreneur of the Year event and Medpi’s European trade show for new computer technology. Bouquier said MCB's goal was to regain the record rate of business tourism experienced in 2000 by 2008.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS