Visit London launches river guide

Event planners are failing to make the most of the River Thames, according to the publishers of a new guide that aims to dispel the poor image they have of it. “The river is very under utilised at the moment because of the poor perception that event planners have,” said Natasha Carr, head of sales at cruise company Silver Fleet, which has teamed up with Visit London to produce the guide. “However there are some really upmarket options. Our Silver Sturgeon vessel competes with five star hotels.” Carr hopes to enlist around 20 partners for the guide, which is due to be launched at Confex in February. Venues already onboard include Excel London, the London Eye, Vinopolis and the Riverbank Park Plaza. “The aim is to include a wide variety of venues that can be used to hold events on and around the river. We hope to include conference venues, hotels, banqueting halls, reception areas and cruise operators,” she said. The guide, which has been endorsed by Mayor Ken Livingston, will include a colour coded map detailing riverside options from Greenwich to Richmond, as well as piers where boats dock, and sample itineraries for river incentives. Silver Fleet will be relaunching The Silver Sturgeon on 19 March following a £2m refit that will take its capacity up from 600 to 850 for cocktail receptions. Visit London is also be launching a guide to venues in Westminster in conjunction with The Westminster Collection. It will be launched at the organisation’s Showcase event at the RHA on 15 February.

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