Confex unveils redesign for '07 show

International Confex is breaking with tradition for the 2007 show with a new look and a raft of initiatives designed to drive up the quality of visitors and overall numbers. Confex event director Duncan Reid said the new look would rid the show of its shell scheme and supplier image. “Last year we attracted 11,127 visitors including more agency and association visitors. We also managed to decrease the number of supplier visitors to 26% which demonstrates the focus on quality attendees.” Reid said that Confex had invested heavily in dressing the show. As part of the revamp, all stands have been faced in wood and the show entrance has been redesigned. “This year’s show will really look and feel different,” Reid added. “We don’t want it to feel like an exhibition but to be a more mature, opulent and enjoyable event.” An emphasis on creating more areas for networking has led to the creation of four themed bars and a ‘Confex Connections’ area where people will be able to meet between 5-7pm each day. Confex will make use of technology trialled at its sister National Venue Show in September to provide podcasts of the 40 free seminars it will run over the three day show. These will only be available to visitors who have registered for the event. Further innovations include a spa area and a crèche for parents who have to bring their children to the show in half term.

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