ICC extends AOC deal

The Birmingham International Convention Centre (ICC) has extended its link with the Association of Colleges’ (AOC) by signing a new three-year deal to host the organisation’s flagship conference. The AOC is an employers’ body created in 1996 to promote the interests of further education colleges in England and Wales. The event attracts 1,500 delegates and has been held at the ICC since 2000. The event has grown year on year, as has the number of attendees. The ICC’s retention of the contract comes in the light of a UK-wide city and venue review following last year’s event. “The ICC is one of the few [venues] that can host our kind of large-scale exhibition,” said AOC management services director Des O’Hare. “I think that the facilities and support that we get there are unrivalled. Birmingham is a vibrant city and our delegates look at it in a very positive light.” Speakers at this year’s conference – which runs from 21-23 November – include Education Secretary Alan Johnson, World Cup winning rugby coach Sir Clive Woodward, and Coffee Republic founder Sahar Hashemi.

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