US loses to Europe for global MICE

The United States will lose out on MICE business from booming Asian markets because of the stringent measures it imposes on international visitors, according to a new report. The 2006 Global Trends Survey from Euromonitor International, found that total business arrivals to the United States fell by 10% to seven million over the 2004-2005 period, while the number of business visitors to Europe grew by 8% to 84 million over the same period. The report predicts this trend to continue as the burgeoning Chinese and Indian MICE markets opt to hold overseas events in Europe ahead of the US. Euromonitor International research manager Clement Wong said these decisions were down to the security restrictions that made obtaining visas more difficult. “In the present security climate, acquiring business visas for US-based events is an arduous and expensive process,” he said. “Even with the relevant documentation, the screening of lists and clearing customs is adding much delay to the journey time.” But First Protocol director of business development Julian Clarke-Jervoise said the trend was also indicative of economic factors, as well as the travel policies of multinational companies. “Budgets are shrinking and many clients cannot afford to hold meetings in the US anymore,” he said. “For multinational businesses looking to bring staff from Asia to one single meeting point, the decision to meet half way in Europe will often make financial sense as well as minimise diary time of busy executives. Central European destinations such as Hungary and Estonia have a growing hotel and venue offering and often prove far more affordable than holding overseas meetings in cities like New York.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS