Tourism Australia picks Corgan

Tourism Australia has appointed Lene Corgan as business tourism manager for UK and Europe, replacing former business events manager Mara Patterson, who has left for a marketing role in Sydney. Currently sales manager, conference & incentive travel at Visit Denmark, Corgan takes up her new role on 1 December following four years at the Danish NTO. “Mara has done a fantastic job and her proactive approach has really put Tourism Australia at the forefront of the industry. I’ll be looking to build on what she’s done,” said Corgan. She will report to Leigh Sorensen, the newly appointed manager of distribution and partnerships at Tourism Australia. One of Corgan’s first projects will be the launch of Enviroevents, Tourism Australia’s green incentive offering which is being unveiled at EIBTM this month. Corgan said that a fam trip was being planned for March 2007 to allow corporate buyers to test the offer and demonstrate Australia’s environmental credentials. Corgan, who will not be at EIBTM, said she was looking forward to her new role. “I’m ready for a new challenge and I’m looking forward to working with the convention centres. I lived in Australia ten years ago and know it fairly well already.” Renee Baker, who accompanied the UK delegates on this month’s Dreamtime fam trip, will fulfil Corgan’s role at Tourism Australia until she takes up her new position. Meanwhile, Visit Denmark is recruiting to fill Corgan’s position. Marketing manager, conference and incentive travel Jonathan Cohen said the NTO expected to make an appointment in the new year. He added that Visit Denmark was preparing a number of new projects to consolidate its position, including a campaign to attract technical visits, a greater emphasis on congresses, and a project to tap into the growth of the corporate cruise market.

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