Volvo picks Red Lolly for awards

Volvo Truck & Bus has appointed Red Lolly Event Experts to host a Christmas awards ceremony for up to 400 of its staff and partners in January. The Surrey-based event management agency, whose clients include Total UK and the Commonwealth Bank of Australia, has just been appointed to the business after pitching for it in August. The contract will see up to 400 guests of the Warwick-based dealership attend a Hollywood-style awards night at Hilton’s Warwick Hotel on January 27. The itinerary includes a champagne drinks reception, three-course dinner, casino and an ‘Oscar-style’ awards ceremony. The agency has also designed and managed an intranet site for the department, which allows guests to nominate staff across award categories that include employee and team of the year. Red Lolly Event Experts was invited to pitch by Volvo after a direct-mail marketing programme that it used to target corporate businesses. Managing director Sharon Hall said: “This is a very important win for us. We’re a young business that has only been running for three-years but we’ve secured blue-chip client wins over big competitor agencies. For the Volvo business, we were up against several other companies but won it because we put a lot of effort into the creativity and management without necessarily charging the same rates as our competitors.”

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