London MICE aims for self sufficiency

Networking organisation London MICE plans to be self-funding within 18 months by boosting sponsorship on its relaunched website and introducing fees to members. Speaking to C&IT, London MICE cluster champion and First Protocol chairman Richard Waddington, said the organisation was embarking on the strategy as London Development Association funding was for only three years. “We will raise revenue by introducing membership fees and through sponsorship," he said. "We have already signed up software supplier NFS and signed a revenue share deal with Latemeetings.com.” The next step said Waddington was to add to the 1,000 members currently registered with the Londonmice.co.uk directory of event suppliers, and to promote it to agencies and end user clients.

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