Tech Data appoints Archer Young

IT product distributor Tech Data has appointed Archer Young to create and run a European online sales incentive programme for Cisco products. Club TD is designed to motivate 300 of Tech Data's sales staff responsible for selling Cisco products in the UK, Germany, France, Spain, Holland, Italy, Belgium, Sweden and Poland. Staff members will have the opportunity to claim from 1,000 different rewards, including experience days as well as vouchers and electrical merchandise. “By offering a European reward programme our business partners are able to drive specific product sales by country,” said Tech Data Europe marketing services director (EMEA) Nigel Judd. “Club TD communicates with the audience and drives sales by allowing individuals to choose what they want and, therefore, offers something for everyone.”

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