Free booking link for London venues

London MICE – the not-for-profit umbrella network of London event suppliers – has launched a partnership with the web-based meetings booking service latemeetings.com. The initiative offers London MICE’s 700 venue members the chance to participate in the online booking service for free. John Gallery, director of latemeetings.com, said: “This alliance will confirm the position of London as one of our most researched destinations, both for domestic and inbound events.” Moira Taylor, general manager at London MICE added: “Our directory attracts more than 1,000 searches a day from buyers. Now, participating venues will be able to improve their competitiveness by displaying availability and offering a direct online electronic booking option via their online listing.” The partnership will be formally announced at a relaunch event for the London MICE website at Glaziers Hall near London Bridge on 30 October.

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