Visit Sweden names C&I chief

Visit Sweden has hired former SAS account manager Chris Jolly to head its new C&I department. Jolly joins the Swedish convention bureau as meetings and incentives sales and marketing manager, a role that has been vacant since Annika Zetterman’s departure in 2004. Reporting to director Frederic Barthold, Jolly’s role will involve raising the profile of Sweden’s key regions Stockholm, Gothenburg, Swedish Lapland and Malmö. Jolly said his aim was to centralise communications and put Sweden back the map. “People have had contact with a range of organisations,” he said. “My aim is to pull all of them together to sell Sweden as a unified offering.”

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