Melbourne boasts biggest-ever event

Melbourne has furthered its cause as a growth C&I destination with the announcement that it is to hold its biggest-ever event. Amway China – part of the global door-to-door sales behemoth Amway Corporation – will hold an incentive and training conference for 10,000 delegates in 2008. “We are delighted that [Amway China] has chosen our destination before other Australian and international competitors,” said Melbourne Convention Visitors Bureau CEO Sandra Chipchase. “In Australia, Sydney and Queensland have traditionally dominated the international incentive travel market. However, with our new offices in Singapore and Hong Kong and more promotional dollars delivered by the state government and our members, we can finally capitalise on this new market.” Chipchase said the conference would inject more than £23m into the Victorian state economy. “Delegates will arrive in waves of separate groups and spend up to three weeks in Melbourne. They will fill many of our city hotels and be highly visible throughout the city. I am sure every Victorian will make them very welcome.”

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