Fresh director: ‘Woman of the Future’?

Julie Besbrode, director and co-founder of Cheshire agency Fresh, has been shortlisted for this year’s Women of the Future Awards. She has been nominated in the ‘Entrepreneurial’ category, which recognises successful women under 35 who have made ‘a distinctive, unusual and innovative contribution to their field’. Besbrode is among the final five that will meet the judges on 9 October in London for the next stage. The panel includes Shell vice-president (global commercial fuels) Ruth Cairnie, designer Nicole Farhi and Financial Mail on Sunday editor Lisa Buckingham. The awards ceremony takes place at the London’s Hilton Park Lane on 9 November. ‘’I’m absolutely thrilled to be shortlisted for such a prestigious national award,” said Besbrode. “This recognises the hard work and dedication it’s taken to build Fresh. I’m keeping my fingers crossed for the next round, but am honoured to have made it this far.’’ Fresh was launched in August 2004 with a team of three. It is now 30-strong with a predicted turnover for 2005/06 of £4m and has a client base including Marks and Spencer, Matalan, Timberland and The Body Shop.

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