Banks Sadler: Europe then the world?

Banks Sadler is finalising a rapid expansion strategy that could see it increase its European operation to cover six territories by the end of 2007 before expanding into the US and the Far East. The agency, which currently has bases in London, York and Warsaw, has appointed Xavier Cadiou as European development director with responsibility for overseeing the programme. He will begin by launching a French office in Paris and a German base in either Berlin or Frankfurt by April next year. Recruitment at operational and managerial level is already underway and the agency is evaluating Italy and Spain as potential markets for later on in 2007. Banks Sadler will offer its full range of services from each office, including venue-finding, hotel reservations, corporate travel and event management. Managing director Leigh Jagger said the developments were driven by “changes in the market”, such as increased business from overseas clients, as well as demand for a global presence among UK-based corporates. “Given the cost savings and efficiencies that we’ve managed to deliver for many of our blue-chip accounts, we are now discussing with many of them how we can help their European counterparts reap the same benefits,” she said. “These new offices will enhance our services and leverage within Europe.” Jagger added that the expansion was part of a long-term strategy that will also see the agency open offices in new markets including the US and Far East in the coming years.

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