Live events lose to line managers

UK employees are more likely to be motivated by their line manager than by a live event, according to new results from Jack Morton Worldwide. The research, conducted by US-based market research group SRi, surveyed 1,625 people at random that lived in the UK, Australia, China and the US and worked across industry sectors. Of the 400 UK respondents, hearing from an immediate manager was ‘likely to influence the behaviour’ of 31%, compared to live events that registered just 18%. The 13-point difference was similar to the US (14 points) and Australia (13) but was of sharp contrast to China. Live events were the preferred medium for 20% of Chinese respondents, followed by communication from a colleague. Hearing from an immediate manager was ranked in third place among 15% of employees. The survey also showed that of UK respondents, just 35% were satisfied with the communication efforts of their company. Jack Morton Worldwide international president Lois Jacobs said that the research was part of its efforts to help clients to identify the role of live events across different global regions. The agency is in the process of developing a new ROI measuring tool, which it hopes to unveil later this year

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