Eventwise: shared parties are in

The recent trend towards shared Christmas parties is paying off with attendees, according to a new survey. The study, by agency Eventwise, questioned 500 event organisers and 94% of them voted in favour of shared parties over private/bespoke get-togethers. Some 75% voted the quality of food the most important aspect of their Christmas bash, followed by atmosphere, entertainment, venue location and then alcohol. Michael Page Finance event organiser Natalie Hall commented: "Shared parties mean that we can consider larger venues with more entertainment and we’re not restricted by capacity issues. Cost is also huge advantage."

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