Australia to offer UK groups green option

Tourism Australia is set to become the first NTO to implement a series of environmental incentives for the UK market. The seven-day five-night programmes, termed Enviroevents, will combine an incentive itinerary with hands-on conservation work at projects such as the Arnhemland Marine Rescue and Cape York Sea Turtle Rescue centres. Tourism Australia’s UK manager business events Mara Patterson said: “We want to be the first destination to concentrate on promoting the environment as an integral part of our offer, as we believe we have the right backdrop to provide these solutions and it reflects Australia’s Sustainable Tourism Plan. “There are already programmes in Australia that are in line with our sustainable objectives and our eco-tourism aims, so these can be adapted for corporates in order to match their own policies. “We aim to provide a total business solution for companies by delivering incentive programmes that offer measurable environmental initiatives, so that they can assess how the trip reflects their own objectives,” she added. Enviroevents will be unveiled at EIBTM and the first itinerary will be trialled in March 2007 when a group of eight corporate event planners will be invited to experience the programme. Tourism Australia is also addressing carbon-offsetting and is looking to develop a strategic partnership with airlines to minimise the impact of emissions from group flights. In addition, the NTO is exploring the possibility of introducing a minimum donation per delegate to Landcare Australia for forest regeneration across the country.

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