Skybridge wins HBOS and Barclays pitches

Euro RSCG Skybridge has announced two major new account wins after being appointed to handle campaigns for financial giants Barclays International and HBOS. The agency will manage an employee incentive scheme for Barclays later this year. Its work for HBOS, meanwhile, will involve a regulated sales conference and the Halifax Kudos Incentive Programme, both in 2007. Both pieces of business were awarded after competitive pitches. “The team worked really hard on these pitches and it paid off,” said chief executive John Hackney. “HBOS and Barclays are great brands for us to be working with and we know we can make a difference to their businesses.” Skybridge recently signed up to a carbon- neutral commitment in June, and counts Canon, Jaguar and Lloyds TSB among its clients.

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