M61 Meetings Group pushes North West MICE offering

Member venues of the M61 meetings group have invested a collective £6.5m into refurbishments with the view to making the North West’s M61 region more attractive for event organisers. The group, which was established to raise the profile of the North West and the venues across the M61 strip, is pushing the range of refurbishment across its 13 member venues over the last year. It includes the Marriot Worsley Park Hotel and Country Club which has planned a £2.5m spend over the next 12 months; Preston’s Holiday Inn that has completed a £2m refurbishment and the Holiday Inn, Bolton Centre which has enjoyed a £1m refurbishment with improved conference facilities and bedrooms. Other members that have undergone significant refurbishment programmes include Manchester West which has upgraded all of its bedrooms; De Vere Whites Hotel that has invested in WIFI/high speed Internet access across all main conference rooms and the Ramada, Bolton which has upgraded its bedrooms, corridors, bar and restaurant. Nick White, spokesperson for the M61 Group said that while Manchester had established itself on the conference scene, organisers needed to be aware of the North West region as a whole. He added: "As a group, it is important that we continue to invest in both people and facilities to ensure that our members continue to offer conference organisers high quality venues that are as good, if not better, than those found anywhere else in the country." Bolton Metropolitan Borough Council has also announced the appointment of Claire Duffy as its conference and promotions officer – a new post set up to capitalise on the M61 Meeting Group’s success in attracting conference and meetings business to the M61 corridor.

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