Austria Centre Vienna boosts local economy

Austria’s largest convention venue, Austria Centre Vienna (ACV) accounted for 33% of the £269m in income directly generated in the city’s local economy by international conference tourism in 2005, according to new figures out today. The venue, currently the third largest in Europe, hosted 146 events in 2005, a 57% increase from 2002 where it held 93. It has set itself the target of staging 200 events in 2006. ACV CEO Thomas Rupperti said that the venue, though publicly owned, took a commercial approach to its dealings. He explained: "Most conference centres see the much vaunted ‘indirect economic impact’ of their activities as their sole raison d’être, whereas to the Austria Center Vienna success means profits." The news comes at a time of change for the ACV. Following the introduction of new corporate branding, building modernisation and the construction of additional exhibition space, the venue plans to invest in innovative green technologies such as solar energy next year. Rupperti added: "A careful mix that includes local events, corporate bookings and small to medium-sized conferences, as well the flexibility of the staff and facilities, and the revitalisation programme have turned the ACV into a five star conference centre."

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