Brazil nets ICCA rank debut for Americas

Brazil has broken into the top ten of the ICCA rankings for the first time, marking the debut appearance for a destination in the Americas. The country climbed three places in the rankings by total number of MICE participants, and also rose to 11th position in the listing by number of international meetings. Brazilian Federation of Convention & Visitors Bureaux international events manager Elias Borges attributed the success to the country’s C&I infrastructure. “The key factor is that our whole country has the infrastructure to host international events – from lead destinations Rio de Janeiro and Sao Paulo to Salvador, Foz do Iguaçu and Porto Alegre.” Corporate incentives by Renault, Sony, Citibank, BMW, Nestlé and Motorola have all helped to propel the destination up the ICCA rankings as has the strategic decision, taken in 2003 by Brazil’s tourist board Embratur, to pitch for international events. Embratur president Eduardo Sanovicz added: “The more we host events, the more visibility we get with the decision-makers from across the world, which in turn raises the profile of the destination.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

LATEST JOBS