Brazil nets ICCA rank debut for Americas

Brazil has broken into the top ten of the ICCA rankings for the first time, marking the debut appearance for a destination in the Americas. The country climbed three places in the rankings by total number of MICE participants, and also rose to 11th position in the listing by number of international meetings. Brazilian Federation of Convention & Visitors Bureaux international events manager Elias Borges attributed the success to the country’s C&I infrastructure. “The key factor is that our whole country has the infrastructure to host international events – from lead destinations Rio de Janeiro and Sao Paulo to Salvador, Foz do Iguaçu and Porto Alegre.” Corporate incentives by Renault, Sony, Citibank, BMW, Nestlé and Motorola have all helped to propel the destination up the ICCA rankings as has the strategic decision, taken in 2003 by Brazil’s tourist board Embratur, to pitch for international events. Embratur president Eduardo Sanovicz added: “The more we host events, the more visibility we get with the decision-makers from across the world, which in turn raises the profile of the destination.

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