Kall Kwik appoints Fresh for franchise role

Kall Kwik has appointed Manchester-based Fresh to run its bi-ennial business conference at the Belfry in Wisham this month. The event will bring together 300 franchisees with business print, design and digital solutions suppliers for a business briefing designed to inform print-shop owners of the latest business developments and strategies. Fresh director Nick Porter said the event had been a challenging brief given the entrepreneurial nature of the audience, who run 165 Kall Kwik outlets nationwide. “It’s a very franchise-led event and they are a tough audience,” he said. “It is all about providing ‘need to know’ information that will help them run their businesses better. Kall Kwik has put a lot of value into getting great content, and will be showing off new technology and outlining marketing plans that will get more people through the doors of its franchises.” Fresh scooped the account following a six-way pitch, because of its creativity and strong understanding of the brief. The event will also feature speakers from the Kall Kwik board.

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