AIME 2006 attendance up by 5%

Reed Travel Exhibitions has announced an increased attendance at AIME 2006, held earlier this month at the Melbourne Exhibition Centre, despite having moved the event from its usual annual time of February due to the Commonwealth Games. A total of 2,644 trade visitors, hosted buyers and media attended AIME, an increase of 5.2% on the previous year (figures audited by Circulations Audit Board). A record number of 835 exhibitors from 49 countries participated in AIME 2006, covering more space than previous years. "The exhibition covered a record 11,200sq m of space, exhibitor numbers increased and our total audience grew,” said AIME event director Rosemarie Sama. “All our feedback to date has been that the quality of the hosted buyers and trade visitors was excellent. AIME obviously attracts the right audience and that comes back to the quality of our exhibitors. Many of the buyers and trade visitors we spoke with at AIME were very pleased with the variety of exhibitors AIME showcases,” she said. “Of the 935 applications we received for our hosted buyer programme, we qualified a record 501, well above our target of 480, although buyer cancellations were higher than usual with many buyers citing time pressures and increased commitments in the month prior as the reasons for being unable to attend. This reduced our final hosted buyer numbers to 411.” Sama added that exhibitors and hosted buyers favoured the move back to February for AIME 2007 and that she expected numbers to increase based on this year’s experience. "The convention and incentive market in the Asia Pacific region is continuing to grow," she said. "AIME provides an important business platform for the industry to network and exchange ideas as well as conduct profitable business.” AIME 2007, the 15th Asiapacific Incentives & Meetings Expo will be held 13-14 February at the Melbourne Exhibition Centre.

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