New Relaix & Châteaux director for UK & Ireland opens first London office

Relais & Châteaux has appointed Nicola Liddiard as director, UK & Ireland. She opens the hotel and restaurant consortium’s first dedicated London office in the heart of London’s West End on 1 July. Liddiard joins Relais & Châteaux from Le Meridien Hotels & Resorts where she worked for two years as regional director, leisure and airline sales Europe, managing a team of six across the region. Previously she worked for Radisson SAS Hotels & Resorts for six years, rising to the position of senior director, global leisure sales, for the group. She also spent eight years with ITT Sheraton and The Luxury Collection in various roles, living and working in the Middle East, Germany, Thailand and Austria. Relais & Châteaux international president Jaume Tàpies said that the arrival of Nicola Liddiard is linked to the long-term strategy for the chain. “The London branch will reinforce our global brand, increase sales for our hotels and restaurants and assure the leadership of Relais & Châteaux as a worldwide reference for small charming hotels and gastronomic restaurants,” he said. “As we want to give a better service to Relais & Châteaux customers in the UK & Ireland, we have decided to create a branch that will immediately start the market study for the creation of a new ‘Maison de Relais & Châteaux’ in London following the recent openings of Paris and New York Maisons. “A ‘Maison des Relais & Châteaux’ is a dedicated point of sales and an information centre on all our properties worldwide. The main objective for us is to give a better service to Relais & Châteaux customers in the UK and guarantee and develop the knowledge of the brand and the British members.” CEO Jacques-Olivier Chauvin concluded: “Building on the work achieved by [fprevious incumbent] Erika Schüle-Grosso, now is the time for us to establish a firm presence in the UK. A dedicated office for the UK puts us in a far stronger position to grow the UK market, now our third largest, and it is clear that we need this visible presence for our British clients.”

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