Yotel appoints first ever sales and marketing director

Hotel-with-a-difference Yotel has appointed former head of marketing for British Airways London Eye Jo Berrington as its first sales and marketing director. Berrington will start on 26 June. Her responsibilities will include managing the brand, sales, product development, internal and external communications, sponsorships and marketing above and below the line. “I am thrilled to be a part of the creative and operational team that is going to see the Yotel dream transform into reality,” she said. “Similar to the British Airways London Eye, Yotel is an innovative design concept that is breaking new ground. I am looking forward to the challenge that this presents as we lead up to the opening of the cabins at the end of this year at Gatwick and Heathrow airports.” Yotel chief executive Gerard Greene said the core team was now complete. “We are very excited that after four years of development the management team is in place and the project is close to fruition. Jo’s experience within the airline industry and with London’s leading tourist attraction will ensure that Yotel, the world’s most radical hotel, will become a leading world-wide brand in the hospitality industry over the next five years.”

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