TG Asia and MP Asia to launch new MICE show

TTG Asia Media - organiser of Asia MICE show Incentive Travel & Conventions, Meetings Asia (IT&CMA) - has teamed up with professional exhibition organiser MP Asia to organise the inaugural IT&CM China in Shanghai from 23-25 April 2007. The show will be held at INTEX Shanghai with the theme 'China to the world and the world to China'. The venue covers an area of 6,000 m2 or space for 300 standard booths. TTG Asia Media managing director Darren Ng said: “IT&CMA is already in its 14th year this year and doing very well. We have wanted to enter the China market for some time but were constrained by resources.” Ng also acknowledged the value of TTG Asia and MP Asia’s partnership, commenting: “As the subsidiary of an established group, MP is the perfect partner for us as it has experience in the meetings and travel industry and ground knowledge of the market. It also has a strong presence throughout China and we can leverage on its existing resources, manpower and contacts with the local authorities.” MP Asia CEO Sylvia Phua said: “As the country’s economic hub, Shanghai presents an excellent starting point for China as a MICE market.” Ng added that although Shanghai already plays host to the China International Travel Mart trade show and the World Travel Fair consumer show, there is a need for a MICE-specific event in the city. Several elements in IT&CM China will follow that of IT&CMA, such as hosting buyers and press. The programme will also include a half-day educational conference followed by a two-day exhibition with pre- and onsite appointment scheduling. The show, which has received the endorsement of the Shanghai Convention & Exhibition Industries Association, is expected to attract some 1,200 delegates in its first year.

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