NTL:Telewest installs GRG to run incentive

NTL:Telewest Business has appointed the Grass Roots Group to run its first joint sales incentive programme since the telecoms companies merged last year. The campaign, called Think Big, runs from 1 July until 31 December and targets both field-sales staff and call-centre staff in the business division selling phone and broadband products. The 30 top performing field-sales employees and their partners will win a luxury trip to Zambia and Botswana, which will take place next April. Six call-centre winners can look forward to holiday prizes of their choice including a £5,000 top award. Approximately 200 employees will take part in the campaign. The Grass Roots Group in-house creative team also put together the communications programme for the campaign, which features leaflets, brochures, teasers and a website. Grass Roots group account director Steve Brehm said the agency beat three other shortlisted agencies for the business. “It’s always nice to win a competitive pitch, and all the more so in this instance because of the extra significance of the campaign, which follows on from the companies’ merger,” he said.

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