Corporate hire spurs Seadream turnover

Luxury operator Seadream Yacht Club has announced turnover in excess of £13m for its MICE business, with the UK accounting for 15% of bookings. The company estimated its MICE turnover at £5.8m in 2003 and attributed the growth to current demand for luxury yachts and Seadream’s pricing policy. Seadream UK director Ian Buckeridge said: “Three years ago, around 25% of our revenue came from MICE-related business, whereas it is now worth around 65%. Private yachts are the current accessory of the day. They provide a real ‘wow’ factor for any event and are highly coveted by corporates.” Buckeridge added that the company’s meeting solutions, which include F&B, plus an open bar, use of water sports equipment, along with the hire of the vessel, had given Seadream the competitive edge. “Our C&I options please procurement officers as we can deliver a price that is totally accountable.” To provide existing clients, such as Jaguar, Land Rover and Lexus, with a different itinerary and entice new business, the operator will commence a South American foray towards the end of the year. The new nine-night itineraries link Rio de Janeiro and Buenos Aires.

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