New head of business visits for Visit Britain

Joss Croft will replace Jeremy Brinkworth as head of business visits and events from 5 June. He will return to London from his position as manager of Visit Britain's presence in Spain and Portugal, to lead the positioning and marketing of Britain as the destination of choice for all business travel and events. Director of commercial and marketing services Kenny Boyle said: “Business travel is a crucial aspect of Visit Britain’s marketing strategies. The sector represents almost a third of the £14bn that our international visitors spend here every year and it looks set to continue to grow. That Visit Britain has a strong team in place is particularly important, as increasing numbers of major businesses and associations want to book now to hold events and large-scale meetings in and around 2012. “Joss's commercial experience with global organisations such as Disney, coupled with his invaluable knowledge of the public sector brought from Visit London and his years with Visit Britain, will make him an invaluable addition to the team.” Croft is currently responsible for 13 staff and has helped raise Spain's position from sixth to fifth most important source market for visits to Britain. In his new role, he will lead the high-achieving business visits and events team in London and specialist staff in Visit Britain's international markets with responsibility for marketing Britain as a business destination. In addition, through Meet England, he will oversee the marketing of England for the UK’s business travellers.  Croft commented: “After a number of years managing our offices in Spain and Portugal, I am looking forward to returning to the UK to take up this challenging role. Barcelona hosts the global meetings and incentive exhibition, EIBTM, where every year 5,500 visitors search for the next big business destination. I'll be aiming to bring many more of them to Britain in the coming years. “It's been an incredible and very rewarding few years here. I’m particularly proud that we have helped increase the number of Spanish visits so that it has risen from sixth to fifth place in the source market ‘league table’.” Jeremy Brinkworth is now general manager for quality.

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