ITM Awards reveals new logo

Eventia has unveiled a new logo and categories for its 2007 ITM Awards, introducing additional destination-orientated categories as well as recognising consumer marketing events in place of the former ITMA Awards. Eventia communications director Sarah Webster said: “We revisit and refine the categories each year, based on the feedback received from our entrants and judges. This year, given the new exclusively international scope of the ITM Awards, we were able to create short and long haul categories for both incentive travel and conferences or congresses.” The ITM Awards committee also decided to axe the former ITMA Awards industry sector categories in order to focus on key evaluation criteria, such as creative use of a small budget, delivery of ROI and demonstrable corporate social responsibility. Further changes include a new rule that no individual joining the judging panel can be associated with any of the current year’s entries. Webster added: “We believe wholeheartedly that the people most equipped to evaluate entries are those who have themselves produced ground-breaking work, which is why we invite previous winners to join our judging panel. At the time we are recruiting judges we have not yet received any entries, so it’s impossible for us to know whether or not their own projects will be submitted.” The ITM Awards will introduce an online entry process in June this year - at www.eventia.org.uk - with entries to be submitted by 13 October.

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