Yorkshire to host international business tourism event

Yorkshire Tourist Board has won its bid to host the best of business tourism venues at Discovery, an internationally acclaimed business tourism event, in York this October. Discovery is Visit Britain’s international tourism event featuring 80 major overseas meeting buyers from regions that include Belgium, China and South Africa. Suppliers from the UK include hotels, venues and DMCs. During their visit, which is taking place on the 22-23 October, delegates will attend an opening reception at the National Railway Museum, a networking workshop at York Racecourse and a gala dinner at Castle Howard. Yorkshire Tourist Board’s business tourism manager Nick Bond explains: "Destinations across the UK compete fiercely to host the bi-annual Discovery event which brings huge investment to regional economies. The 2004 event, held in Newport, Wales, generated almost £350,000 for the UK from the Swedish market alone, so we’re absolutely delighted that our bid has been accepted." Yorkshire Tourist Board’s strategy is focusing on increasing business tourism to the region, aiming to increase the proportion of international business tourism from 13 per cent to 20 per cent of the overall overnight visitor revenue by 2010. Domestic business tourism in Yorkshire, which was last measured in 2003, accounted for two million trips to the region and a staggering £444 million income. This was 15 per cent of all visits to Yorkshire and 23 per cent of income generated through domestic tourism. International business tourism also brings in around £78 million each year and 1.2 million nights spent in local accommodation.

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