Small Luxury Hotels revenue up 21% in first quarter of 2006

Independent hotel group Small Luxury Hotels of the World has realised a 21% increase in reservations revenue for the first quarter of 2006 over the same period last year. The success was attributed to an increase in reservations through the GDS and website www.slh.com. In addition to the website, SLH now provides its member hotels with an internet booking engine on their individual hotel websites that drives significant reservation revenue through the SLH system. “Our ability to utilise the internet to drive reservations through the brand while still delivering member hotels the highest yield possible has proven to be quite a successful strategy,” commented SLH joint managing director Paul Kerr. Geographically, some trends continued into the first quarter from previous months as hotels within the Unites States, UK and France received the majority of the brand's total reservations, predominately from American travellers. However, in contrast, reservations at the SLH hotels in Ireland jumped 40% to start the year, showing a renewed interest in the Emerald Isle. Although travel to Italy was fairly flat overall in the first quarter, hotels in Florence stood out as they showed nearly 10% growth over last year.

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