Marketing Birmingham launches Ambassador Programme

Marketing Birmingham has launched a Conference Ambassador Programme, designed for Birmingham’s leading academics and supported by the ICC and Advantage West Midlands (AWM), with the backing of Aston University, The University of Birmingham, The University of Central England (UCE) and The University of Warwick. Designed to increase the level of national and international professional association conference business in the city, the Conference Ambassador programme will be led by the Birmingham Convention Bureau (BCB), a division of Marketing Birmingham, and will provide leading members of the academic, medical and professional communities with the tools to encourage key associations and institutions to host conferences in the city. BCB will help Conference Ambassadors with bid documents, letters of support, venue finding, familiarisation visits, marketing support, an accommodation booking service, a conference registration service and social programmes. Marketing Birmingham commercial director Ian Taylor said: “Birmingham is recognised as one of Europe’s busiest meeting points. The impact of the conference industry in the city is far reaching – in 2004 Birmingham had over a 30% share of the UK association business market, with a share value of £1.2bn. “By 2008, Marketing Birmingham aims to increase the value of events in the city by 20%. The Conference Ambassador Programme will increase levels of business coming into the city and will also help develop the wider economy in line with strategic areas such as the medical, high technology and communication sectors.” UCE head of corporate relations Joanna Birch added: “UCE Birmingham is delighted to support this important initiative. Delivering high quality conferences and providing the supporting hospitality required can be a daunting prospect. The range of support provided matches many of the challenges we have identified in developing international programmes and we are looking forward to taking advantage of this service for our programmes running in 2007 and 2008.”

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