Imex launches mobile phone service

The launch of an innovative mobile phone service, the Imex Mobile Exhibition Assistant – Imex On Your Phone - is set to transform the daily experience at Imex for more than 14,000 participants when it opens on 30 May. The service - initially developed within Vodafone’s R&D department - will allow Imex participants to access exhibition information at any time, day or night, between 30 May and 1 June. A daily schedule feature, which will highlight each day’s events, will also profile the exhibition’s extensive German and English seminar programme. The service will also allow buyers and exhibitors quick and simple access to personal appointment and diary pages as well as providing Frankfurt transport, travel and hotel information. In addition, the new service allows users to search for detailed information on any of the 3,300 exhibiting companies and destinations at the show. This effectively puts the whole of the Imex Virtual Exhibition into the palm of their hands. Speaking about the benefits of the new service, Imex marketing and operations director Carina Bloom said: “We’re very excited about this launch because it’s set to completely transform the exhibition experience for visitors, buyers and exhibitors alike. It allows everyone to take complete control of their plans everyday. In so doing, we’re sure it will help them to extract even more value from their Imex participation.” The Imex Mobile Exhibition Assistant Service is available to anyone using a mobile phone with an internet connection. Imex plans to promote registration to the service shortly before the exhibition opens on 30 May 30 via email and the Imex website. Participants will also have the chance to sign up during the show.

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