De Beers gives India event role to Octopus

De Beers has appointed Octopus communications to handle a global conference for 500 delegates. The agency, whose clients include Coca-Cola and Glaxosmithkline, won the account in a four-way pitch last December. The conference was previously handled in-house before the decision was taken to appoint an agency for the event, which will take place in November. Octopus Communications director of operations Shama Hussain said: “De Beers consumer division holds an event every two years to host its key clients and members of the media to raise awareness of its products. In 2004, the event was held in Venice; this year we are delighted to be taking the group out to Hyderabad, India.” Managing director Simon Brown added that the account win marked Octopus’ first foray to the subcontinent. “Our work has predominantly been based in Europe, with the exception being a raft of events for AOL in the US,” he said. “India is set to be a major economic player so we are delighted to be handling this account, part of a substantial gain in new business by Octopus since the beginning of 2006.”

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