Bermuda plans soft launch for C&I plans

British Airways new daily service to Bermuda will be key in deciding the island’s C&I  strategy, according to the island’s Department of Tourism. BA’s daily service started on March 29 and offers 400 extra seats from London each week, coinciding with a six-figure marketing push promoting the island to the UK. Bermuda’s regional sales manager Thomas McDonald said the island, had plans for a “cautious” entry into the C&I market by autumn. He said that since the waters had been tested at EIBTM in 2005 the bureau is mooting attending further trade shows. “Bermuda has plenty to offer C&I groups including cruise ships, world-class hotels and golf facilities,” he said. “If we can keep BA on side, we will be able to offer UK delegates easier access to the island. But our first priority is to fill the 40 per cent seat increase in passenger volume each week.” Bermuda’s profile as a C&I destination diminished last year after ending its £2m contract with UK-based agency Hills Balfour Synergy. The department has since restructured and has opened a three-strong UK office.

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