Visit London forms strategic alliance with ISES UK

Visit London has formed a strategic alliance with the UK Chapter of the International Special Events Society (ISES). It is hoped that the partnership will help to boost London’s creative events industry and attract business visitors to the capital. As part of the alliance, ISES UK will create an advisory group made up of leading event suppliers to advise Visit London on future event strategies. ISES UK will also provide event consultancy and support to assist Visit London in the delivery of creative events. ISIS UK will also support Visit London in bidding to attract major events to the capital. Visit London UK sales manager Zanine Adams said: “London has the most creative events industry in the world, and it is a key factor in attracting business visitors and corporate events to the capital. “ISES members represent the cream of the events industry so it makes perfect business sense to form a strategic partnership.” ISES and Visit London joined forces once again to create the ISES lounge at the RSVP show, where the partnership was officially announced. ISES UK president Richard Groves said: “We are delighted that Visit London has identified our industry as a key selling point for the capital. Through our partnership with Visit London we hope to maintain the capital’s reputation as the world’s leading city in producing creative events.”

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