Rezidor SAS announces first three Missoni hotels

Rezidor SAS Hospitality has announced its first three Missoni hotels – in Edinburgh, Kuwait and Dubai. The group signed a licence agreement with the Italian fashion house Missoni in November 2005 to develop the Hotel Missoni brand worldwide. The addition of these three new properties is a firm step by Rezidor SAS towards achieving its objective of 30 Missoni hotels under operation or development by the year 2010. “Although several lifestyle and boutique hotels have already entered this segment, we strongly believe that the market is only ready now to embrace a truly global yet individualistic lifestyle brand, such as Hotel Missoni,” said Rezidor SAS Hospitality president and CEO Kurt Ritter. “Missoni is one of the few fashion brands that has an inherent and instantly recognisable look, and this essence fits perfectly with our objective to create a pure brand that is totally committed to quality and consistency in design and service, which effortlessly compliments and sustains a brand's heritage.” Rezidor SAS plans to develop the brand in dynamic cosmopolitan cities and resorts around the world, starting within its recognised patch of Europe and the Middle East. The 200-room Hotel Missoni Kuwait, at the Symphony Complex, will be the first major lifestyle development in the city of Kuwait. The hotel will bestow spectacular views over the Arabian Gulf, and is scheduled to open in 2007. Hotel Missoni Edinburgh will be one of the city's most prominent hotel developments in decades. The hotel is located on the famous Royal Mile at Victoria Terrace and George IV Bridge. The 130-room property plans to open in 2008. Hotel Missoni Dubai will be constructed as a Mediterranean village with a private harbour, with over 250 guestrooms. The hotel will also feature a small fitness facility, pool deck and boardrooms and is scheduled to open in 2008.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

LATEST JOBS