Rezidor SAS announces first three Missoni hotels

Rezidor SAS Hospitality has announced its first three Missoni hotels – in Edinburgh, Kuwait and Dubai. The group signed a licence agreement with the Italian fashion house Missoni in November 2005 to develop the Hotel Missoni brand worldwide. The addition of these three new properties is a firm step by Rezidor SAS towards achieving its objective of 30 Missoni hotels under operation or development by the year 2010. “Although several lifestyle and boutique hotels have already entered this segment, we strongly believe that the market is only ready now to embrace a truly global yet individualistic lifestyle brand, such as Hotel Missoni,” said Rezidor SAS Hospitality president and CEO Kurt Ritter. “Missoni is one of the few fashion brands that has an inherent and instantly recognisable look, and this essence fits perfectly with our objective to create a pure brand that is totally committed to quality and consistency in design and service, which effortlessly compliments and sustains a brand's heritage.” Rezidor SAS plans to develop the brand in dynamic cosmopolitan cities and resorts around the world, starting within its recognised patch of Europe and the Middle East. The 200-room Hotel Missoni Kuwait, at the Symphony Complex, will be the first major lifestyle development in the city of Kuwait. The hotel will bestow spectacular views over the Arabian Gulf, and is scheduled to open in 2007. Hotel Missoni Edinburgh will be one of the city's most prominent hotel developments in decades. The hotel is located on the famous Royal Mile at Victoria Terrace and George IV Bridge. The 130-room property plans to open in 2008. Hotel Missoni Dubai will be constructed as a Mediterranean village with a private harbour, with over 250 guestrooms. The hotel will also feature a small fitness facility, pool deck and boardrooms and is scheduled to open in 2008.

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