Addition for Global Hotel Alliance

Omni Hotels has joined the Global Hotel Alliance (GHA), adding to existing members Kempinski, Pan Pacific and Rydges. The group has 40 hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels president Mike Deitemeyer commented: “This is a great opportunity for our brand to expand its customer network and recognition outside North America, by working with our GHA partners in markets that would otherwise be difficult and costly for us to penetrate. “GHA represents the perfect opportunity for a relatively small brand like Omni to compete more effectively with the mega-chains on the world stage for a share of the international customers who are coming in growing numbers to Omni destinations.” GHA is currently incorporating a company, which will be based in Switzerland, from where it plans to expand its membership considerably over the coming months. To spearhead this expansion, GHA has appointed as CEO Chris Hartley, formerly senior vice-president for sales and marketing at Kempinski. Hartley sees GHA as the perfect solution for small- to medium-sized regional brands, which are looking to compete more effectively for international business from outside their home markets. “In an increasingly global market, where mega-brands rule the roost, we see GHA as offering the ideal alternative to smaller brands seeking the commercial benefits of belonging to a large organisation, but which, at the same time, do not wish to give up their brand’s independence and local flavour,” said Hartley.

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